Can Short Videos Help Video Marketers Keep Content Engaging?

Short-form video has taken the marketing world by storm, and we predict it will carry over in 2023. A staggering 90% of marketers using short-form video will increase or maintain their investment next year, and 1 in 5 marketers plan to leverage short-form video for the first time in 2023.Short-form videos can be a powerful tool in any marketer's toolbox. In just a few seconds, you can deliver a message that resonates with audiences, cuts through the noise, and convinces them to take action. Take Canva's TikTok video, for example. It is short, sweet, and to the point, showing viewers just how simple it is to make professional graphics with their website. It's no wonder that short-form videos have become so popular — they are an easy and effective way to get your message across to a wide range of audiences. Whether you're crafting content for B2C or B2B, investing in short-form videos can be a great way to make an impact with your marketing